YESTERDAY'S
story about the furloughing of
the lower-paid employees, and the salary cuts to the higher-earners
within the SRU was, on reflection, the right thing to do – albeit
probably a couple of weeks too late in the execution.
The SRU's Head of Pr and Head of External Affairs
discuss their embarrassing stories rebuttal strategy
However,
how typical of BT
Murrayfield, that it
should have been handled so-badly. This is just the latest in a long
line of BTM PR disasters. Some of us in the media have been saying
for years, the PR department is simply not fit for purpose. I know at
least one of the guys in there knows where the bodies are buried, I
fear his secret list might have been leaked to his boss, the risible
Head of PR, I can think of no other reason for that useless so-and-so
to still be in place.
Then,
of course, there is our much-vaunted and highly-paid Head of External
Affairs, a failed politician, recruited from a failed political
party. Just what he has brought to the rugby party is still a
mystery.
I
fear, when all this blows over, I will not be the only rugby writer
who has been cast into outer darkness and declared a non-person.
When
the SRU's annual report, which of course includes the financial
statement, came out in August, the pr department went into overdrive
in trying to sell these as a good news story. We had the risible “SRU
debt free” headline which cost one established hack what little
street cred he had left, when that claim was promptly debunked.
A
more-forensic look at the figures indicated, while TCD
and LL-B
were due some praise
for running a tight ship in difficult times, the figures did not look
as bright, and going forward, perhaps a period of trimming might be
called for.
This
season's figures will clearly be disastrous, and all I can say about
the future is: “furrit
tho' Ah canna see, Ah guess and fear.”
For
a start, in the 2018/19 annual report, we were told the SRU had 401
employees, this was a rise of 12% from the numbers the previous
season. In the story of the salary cuts, we learned that these would
affect the Union's 450 employees. This means their staff numbers had again risen by 12% in a year. The staff costs had risen by 13% between
seasons 2017/18 and 2018/19 – I can only wonder at how much these
would have risen between 2018/19 and 2019/20, had the pandemic not
happened.
So,
staff costs rising; staff numbers rising; income dropping – not a
good look going forward.
I
think the guys inside BTM should be closing-up at action stations and
expecting some pretty heavy incoming fire.
AS
I admitted
in the first part of this post, I am a “non-person” as far as the
SRU PR Department is concerned.
I
do not get media accreditation for games, I do not receive their
weekly press schedule or any media releases which they send out. To
their glorious leader, Buddy the Elf, in spite of my 50-years at the
coal face, I am not “a real journalist.” Oh! The sleepless nights
I don't have over this treatment.
So,
after my last post, about the clubs' letter to President
Dee Bradbury,
I knew not to waste time and effort contacting BTM for a response.
After all, if they do not respond to the Edinburgh-based The
Scotsman, which
has virtually been the SRU's house journal since 1973, they are
hardly going to respond to a non-person in the wilds of
Hole-In-The-Wall, East Ayrshire.
I wonder, is Dee too-busy, or toeing the party line and
ignoring me when I try to make contact?
So,
I contacted Dee direct, and asked for if she had any response to the
clubs' letter. Sadly, to date, Madame President has not replied. If,
or when she does, I will let you know what she is saying.
SPEAKING
of
presidents, I note Augustin Pichot is challenging Sir Bill Beaumont
for the presidency of World Rugby. This could be interesting.
Bill
is seemingly standing to retain his position on a “dream ticket”
of European solidarity with France's Bernard
Laporte
as his running mate, for vice president.
I
cannot help recalling how, back in 1974, when Sir Stanley Rous was
retiring as President of FIFA, the European nations tried to control
the election of his successor, only to find out, too late, that the
wily Brazilian Joao Havalange had been busy signing-up the “lesser”
countries around the world to such an extent, he got the job, and
proceeded to hold it for almost a quarter of a century.
Now,
I am not in any way suggesting Senor Pichot is as corrupt as our
Brazilian friend all those years ago turned out to be, but, just
maybe, we could see the top job in rugby going outside the
traditional big nine countries (the six nations, Australia, New
Zealand and South Africa) and finally being embraced by the smaller
nations. It could happen.






