THERE is an impression that some of the hired hands inside Murrayfield are only interested in the two professional sides and the national sides. I have definitely never seen Scott Johnston at an RBS PRemiership game, for instance - although since I only rarely get sent to a game in Edinburgh, I might have missed him. That said, when I mentioned the vitality and entertainment value of the Premiership to him at the Macron kit launch, he had that glazed look in his eyes.
The Premiership is developing into a rather good competition. As things stand today, there are four clubs: Melrose, Gala, Heriot's and Ayr who have broken away at the top and seem set to conduct a season-long batle for the title. Edinburgh Accies are in close proximity, but, one-third of the way into the campaign, they are slightly off the pace.
The other seven clubs are, already, in what looks like being a season-long battle to avoid the drop. The thing is, any one of the 12 clubs is capable of, on any random day, hurting the others - which is great for Scottish rugby.
The trouble is, the mainstream Scottish media (the MSM) is obsessed with fitba, or to be more-precise, the old SPL, now re-branded, but no better, as the Scottish Premiership - the most one-sided competition in Europe.
With some 30 of the 38 games to go, and with due respect to league leaders Inverness CT, we all know, Celtic will win the league. I do not believe there is anyone in Melrose, or Gala, who truly believes their side will cruise on at the head of the RBS Premiership to take the title.
But, the competition is not getting the respect or recognition it deserves. What can we do about this?
Well, we could bombard the BBC high heid yins in Glasgow with protests. Not that that will do much good, they will probably respond pointing-out their commitment to professional rugby on BBC Alba and feel that is sufficient.
We could copy London into the protests, and scare the guys at Pacific Quay. However, to London, Scotland is a small, far-away country of which they know nothing.
What we could do, is become more-professional at club level. It doesn't help when you turn-up at a game to find that the second rows have switched numbers, for instance.
The clubs should be selling themselves better; we, the rugby media, should be badgering our sports desks to give us more space; and we should all, even the fans and ordinary club members, be writing to the BBC and to the MSM, saying - We Want More Rugby Coverage.
It will take time, but, together, we can do it.