JOURNALISM has changed somewhat since I was, if not a boy, certainly a fresh-faced young man starting out. Back then, in the days of hot metal, compositors and real journalists, our craft was seen as: The first draft of history”, and it was impressed on me by the old hands who trained and encouraged me: “Our job is to say as much as we can in as few words as possible”.
Today's working journalists, I fear, plough a different furrow. It seems to me their job is to cut and paste copy generateed by publiuc relations workers to fit what little space there remains in publiucations which are floundering. My personal take is that since the bean counters took over, there are fewer production professionals who can polish raw copy and make it sing.
Today's sermon is taken from the book of SRU Press Releases – namely the announcement of the recruitment of David Nucifora to an advisory role within the Union This announcement came in the form of a 439 word press release. In typical SRU fashion it also came 48 hours after an English-based newspaper had leaked the story.
The meat in the story of the 439 word press release was in the second paragraph, which ran to 50 words and said: “David's remit will be to drive change in all areas of our development structure to ensure we nurture Scotland’s best male and female talent. David is contracted for two years during which time he will also advise the Scottish rugby Limited board on the appointment of a permanent Performance Director”.
I believe a further 11 words, in paragraph one of the press release are also significant, these 11 words say he is: “To provide a roadmap for its next decade of player development”.
So, 439 words, of which only at most 61 – that's just under 14% - really mattered; the other 86% was flim-flam filler; so much for saying as much as we can in as few words as possible.
But, let's look more closely at what is happening. David Nucifora has secured a two-year consultancy, during which he has to:
write a road map for where the SRU's player development pathway is headed
drive change in all areas of the development structure to ensure we nurture Scotland's best male and female talent
Advise the SRU on the appointment of a permanent Performance Director.
Jim Mallinder's decision to step down as Performance Director was revealed in the minutes of s Scottish Rugby Limited board meeting, on 14 December, 2023. That minute said he would leave the post in the Summer of 2024. So, the SRU, via SRL has known about their need to recruit a new Performance Director for eight months. However, under the timetable announced via this week's press release, at best a minimum of a further two years will elapse before the new Performance Director is appointed – meaning thuis important post will be unfilled for the best past of three years.
This assumes the SRU will find David Nucifora's road map viable and will then find someone prepared to, at least at first, follow it. Are men not notoriously averse to following road maps?
There are other unanswered questions around Nucifora's relationship with the SRU. He is already acting as a consultant to Rugby Australia, a two days per week commitment which he has been fulfilling since December, 2023. However, it has been announced that he will sever his connection with Rugby Australia in November to concentrate on his new role with Scotland.
So, at best for the next three months, he will be spending something like three days per week on SRU business, presumably from his base in Australia; what is as yet unclear is:
will he continue to live in Australia after November?
will he relocate to Scotland?
how much time will be commit to the SRU?
Then, given the shaky state of the SRU finances at the moment, there is the big question:
how much will this two-year consultancy cost the SRU?
Then there is another potentially huge question:
what happens if the new CEO, whose appointment is supposedly imminant, wants a full-time Performance Director in place earlier than in
August 2026? This, as things stand, appears to be the earliest date by which all the deck chairs can be re-arranged.
It is for these reasons that I am not as yet joining-in the general celebrations at Mr Nucifora coming on-board. To my mind, the whole situation is a case of kicking the can of taking the tough decision further down the road, and there has been too-much of that from the ruling Junta of late.
The dictionary definition tells us: “A consultant is someone who provides professional or expert advice in a particular field of science or business to either an organisation or individual”.
Fairly straight-forward then, what worries me, however is this: once Mr Nucifora starts to offer-up his pearls of wisdom and suggestions – will he be heeded by The Junta?
We must always remember, in Scottish Rugby: “It's aye been and aye will be”.
THE ARNOLD CLARK Premiership kicks-off on Saturday, with an absolute cracker of a game taking centre stage. At Millbrae, Ayr, whose XV will be led by Blair Macpherson (pictured) and be heavily-weighted with other players last seen in the slightly different pink and black colours of Ayrshire Bulls, are taking on defending Champions Currie Chieftains.
For added spice, the match, which kicks-off at 4.10pm, will be broadcast live on BBC Alba. Nothing against Alba, who have done a fine job on promoting Scottish Rugby these past few years, but, if they have to promote one of Scotland's indiginous tongues, particularly from a ground which has the Burns Monument Gardens at one end and the Robert Burns Centre at the other – why not Braid Scots, or Lallans, the Mither Tongue.
Galston's own Billy Kay, who has done so-much to promote Scots, could surely do a commentary job, in fact, if it wasn't for the fact my own voice is only really suited for interpreting the works of Marcel Marceau, being fluent in Ayrshire Scots, Ah wid hae a shoat et it masel.
