BACK WHEN I were nowtburralad, life was simple, even in the world of journalism. Whether you believe it was first said by:
The Journal of the Institute of Journalists in 1918
Lord Northcliffe (Arnold Harmsworth) in 1953
William Randolph Hearst – date unspecified
George Orwell – again, date unspecified
Everyone believed (and again the actual words quoted might differ):
“Journalism is printing what someone else does not want printed, everything else is advertising.”
We old “Hot Metal Men” - active in the so-called Golden Age of Journalism, we understood the nuances of this and we could tell the diffeence between Journalism and Advertising. However, that was then and this is now; these days, much of what passes for Journalism or even News is often simply cut and pasted re-hashed press releases – i.e. advertising generated by the advertisers.
Worse than this, however, in my view, is the blurring of the lines between two distinct fields of Journalism – News and Opinion.
Ignore the News/Advertising stuff – News/Opinion is more-concerning these days. You might think it was obvious: a News story is a factual description of what has happened – for example, the Chief Executive of a major political party has embezeled several hundred million pounds from that party. Your story lays out the facts of the case, plus the fact he has chosen to plead guilty to the offence.
That's the news story, anything else, such as speculation as to why he did it, conjecture as to who, if anyone else, was involved – that's the Opinion of the journalist writing the piece. Unfortunately, the distinction between the two different stories – News/Opinion - has become increasingly blurred.
But, even more of a concern in this year of 2026 is the promotion and distribution of what dear old Donald J Trump calls “Fake News”. I've got another expression for it - “Pure Pish” - the sort of stories you see increasingly in the Blogsphere or Social Media such as Facebook.
The trouble is, it is becoming more and more difficult to differentiate between genuine news and the fake variety, particularly since, quite often it is the mainstream media that is pushing the rubbish. It's increasingly a case of, you read a story, which appears to be pish, but, which outlet do you trust to tell you definitely, either this is genuine hard news, or this is pish?
For instance, some of the absolute garbage which has appeared on platforms such as Facebook, in the wake of Leinster beating DHL Stormers in the BKT United Rugby Championship semi-finals last weekend has been almost beyond belief. In particular the criticism from south of the Limpopo of match referee Hollie Davidson, after she yellow-carded two Stormers.
Now, reviewing the incidents, both in real time and after watching again the match highlights, I would say Hollie got one thing wrong – she yellow-carded Ruan Ackerman and referred the decision to the FPRO – The Foul Play Review Officer, who decided Ackerman's offence merited upgrading to a red card.
Hollie, sorry to criticise you, but, that challenge was a straight red card every day of the week.
Now, a week on from that incident, and the subsequent yellow-carding of The Stormers' captain, you open Facebook and you discover, Hollie has apparently apologised for getting these decisions wrong and the URC are taking action.
A visit to the official URC website quickly reveals absolutely no mention of any apology from the referee or any action over the incidents by the league – in other words, the story is pure pish. So, why write it and, more-importantly, why did Facebook publish it?
But, this is not an isolated incident. There are reams of stories published on social media which purport to be News, but are actually pish, the product of fevered minds with a craving for attention.
I publish a lot of opinion pieces on here, I admit that. Those pieces are my opinion and if you disagree with me, feel free to comment. However, when I do publish a News item, I make sure of my sources and, as far as possible, I attempt to get correct provenance for the story – that's years of training and experience.
A lot of the social media pish I see lacks that provenance.
Mind you, in Scottish Rugby, whether it be the official SRU communications department, or these departments at the professional clubs, or the volunteers carrying out media/pr duties at the clubs, there is not a lot of professionalism to be seen. And, where there is an obvious gap in knowledge and how that knowledge is transferred to the general public – well, shite happens.
That's
the sad fact of life around our game today – our story is not being
told as honestly or as well as it should be.

